The great outdoors is our ultimate playground. The place where we feel happiest and most alive. But we know that it is a privilege to explore these natural environments and that we must do our bit to help protect them for future generations.
Our commitment to the survival of the wild places we love can be seen in our support of several organisations and initiatives to help with their upkeep. Whilst we do this throughout the year, we’re taking the opportunity to revisit and reaffirm these commitments through positive action. So, rather than dishing out Black Friday discounts, we’ll be matching every donation made to Fix the Fells in our checkout throughout November.
The money donated will go directly towards the maintenance of upland Lakeland fells, in turn helping to combat the damaging effects of erosion in the region. Fix the Fells maintain over 344 upland paths, covering 410 miles (661km) and without this dedicated team of volunteers and rangers, the Lake District would be unrecognisable. Ultimately they ensure the National Park remains a special place for everyone to experience.
Helping Fix the Fells to go Further Forever
This year's donation comes as part of our ongoing support of Fix the Fells, having also donated our ‘Black Friday’ marketing budget to them over the last 4 years.
As a Gold Supporter of Fix the Fells, our pledge is to raise over £5000 per year to support the restoration projects of upland paths. But we know we can do more with your help! By donating to Fix the Fells this November, we can all reap the rewards of this much-loved natural playground and give back to it whilst we do so.
Discover more
Find out more about our journey towards being more sustainable on our dedicated Further Forever pages.
